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Marketing for your company or organization is not to be taken lightly. The Internet and World Wide Web require just as much thought as other forms of media. Executec(tm) can make Web site advertising a successful part of your marketing plan through ongoing, strategic and targeted online promotion.

The World Wide Web is growing at an exponential rate and as the Web population explodes, it is vital that your Web site be informative, but aesthetically pleasing as well. Your Web site must be easily accessible and it must be linked to locations that will guarantee maximum exposure. Considering this amazing growth of the Web, directories, search engines, and other site listings are being added daily. It is for this reason that Executec's mission is to provide a continuous service to act as your sentry on the Internet now and into the future.

Why Use the Net?

In June of 1993, there were 130 server sites on the Web. Just eighteen months later, there were over 10,000. Current estimates report over 5,000,000 server sites now in existence. Recent estimates of Web users worldwide puts the number at 40 million and growing fast. The number of users is expected to rise to 75 million by year's end. It has been projected that, by the turn of the century, there will be over half a billion users of the World Wide Web.

Access to the WWW by the masses has also changed the face of the Web. Overnight, the Web has moved from the domain of the scientists and the technocrats to a commercial cornucopia, overflowing with products, services and information. This global marketplace is as close as your own computer. More importantly, your business is now accessible to the world market once you are on the Web. The way you conduct business will never be the same.

Just think about increasing the size of your customer base by 10 times, by 100, by 1000 - and even more. This is a reality when you access the World Wide Web. The face and size of your business will change dramatically when you have a presence in the global economy. Look around you and see what other businesses are doing. What is your competition doing? Are they on the Web ? If not, here's your chance to surge ahead. Rethink your business potential. Your presence on the Web puts your business in virtually every city or town in this country. And if you're already a player in the global market, then your sphere of commerce will expand accordingly.

Is the Internet and the WWW the place for you? Absolutely!

Taking Advantage of the World Wide Web

Whether or not you're aware of it. the Internet - and increasingly, the WWW - is all around you. In every level of commerce, government, and education, there has been a need for a low-cost, high-impact medium for the exchange of data. The WWW and Executec has proven that it is the proper medium to fulfill that need.

If as a business person you do not take advantage of the information technology, as well as the sales and marketing potential of the Web, the marketplace could take advantage of you.

When you advertise your company, products and/or services on the Web, you are on equal footing with larger companies. The casual shopper cruising the Internet will have the same opportunity to enter your storefront as the storefronts of Cartier or Chanel. The beauty of the WWW is that you can afford to have your business right alongside those other big-name companies.

Exactly how you use the WWW will depend on the products and services you are offering and how far you want to go. At the very least, you will want a home page that offers your products and services and provides information on contacting you via traditional methods such as the telephone or mail. Executec can make this a reality for your company.

You may decide that you want to take advantage of some of the commercial potentials of the Web like order taking, handling cash transactions, collecting demographics, and providing customer support.

How far you go on the Web depends only on you. No matter what your business is or how much money you have to spend, you will at least want to hang a sign so that it can be seen by the increasing number of people who cruise the Information Superhighway. This is where the professionals at Executec come into play.

Why use a professional service such as Executec?

Our commitment is to help your business succeed on the Internet. Our representatives are individuals with marketing experience and a strong Internet background. Executec takes a personal interest in our clients by designing and creating each Web site as if it was our own. This is where Executec leaves the competition behind. At Executec, we understand your company's needs to update advertising information at a constant rate. We encourage you to make changes and updates to your site (up to four times per month) at no additional charge. We will make the necessary changes for you and consistantly maintain your site. Let our professional sales and marketing team come and work not only for you, but with you as well!

I already advertise, so why venture into the Internet?

Think of a Web page as part of your advertising mix. If you use the yellow pages, some print media, and even an occasional foray into radio and TV, then the Internet is for you. There is a difference, however. With your Web pages , you get text and graphics; you can even add audio and video. The visitor to your web pages becomes actively involved, and is not just a reader of a static page. Your web page is an interactive medium, allowing your customer to scroll and move about your pages, just as they would when moving about a retail store, or when asking you questions about your products and services. You can reach a world-wide market for an unbelievably low price. You probably pay more for your business cards for the year than you would for a Web page on a local provider.

How much does an advertising campaign like this cost?

As with any successful business, you're looking at the bottom line and asking "What is this going to cost?". As with anything, you can spend as much or as little as you want. You can have a specialty shop produce a phenomenal web page and spend up to several thousand dollars. If you have the expertise, you can design your own home page. No doubt, you fall somewhere in the middle; you want a nice web page without spending the total yearly advertising budget.

Unless your company is large enough to have an information systems manager, the experts recommend finding a company who will design your Web pages, maintain them and offer you technical support as well. For one flat fee for page design, and a small monthly fee to keep you on the Web, Executec can enable you to become a player on the global field. It's also recommended that you learn as much as you can about this ever-changing medium. Executec will assist you there as well. It's not at all difficult, and the knowledge you gain will keep you one step ahead of the competition. This is the way to go.

To learn more about Executec please feel free to browse through our site. Here you will see how Executec can assist with your Online Marketing plans. If you have the time, you can fill out our no-obligation questionnaire which will provide us with the opportunity to learn how we can best meet your Internet marketing needs.

Executec was established in 1996 by Richard Theer. Since then, he has be assisting a vast number of clients realize even greater marketing potential by tapping the unlimited demographics available to the web. If you would like to speak with him and see how your world can change, through online marketing and promotional programs, contact him at 919-247-0642 or at the e-mail link below.

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- A Full Service Web Page Design and Consulting Group -
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Portions of this page have been provided by "Launching a Business on the Web" by Cook and Sellers and "At your finger tips!" by Tim Comer.